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Sanex: Held op de Huishoudbeurs
Ik ben de afgelopen jaren bij heel wat bedrijven over de vloer geweest om over hun marketing- en communicatiebeleid in het algemeen en hun beursdeelnames in het bijzonder te praten. Sommige daarvan waren grote merken, zoals Heineken, 3M en Remia. De marketing managers die ik dan interview zijn zulke doorgewinterde vakmensen dat het interview vaak binnen een uur klaar is. In die tijd geven ze precies de juiste hoeveelheid informatie die ik voor het artikel nodig heb, niets meer en niets minder. Dat levert snelle to-the-point verhalen op. Eén van die verhalen is dat van Sanex, dat in Expovisie nummer 612 verscheen.
